NCAA Sideline Apparel

I led the creative and design direction for Adidas NCAA Sideline Apparel. Through authentic locker room feedback, we established an iconic, multi-season design language for sports in North America. We amplified the Adidas position in the locker room and on the sideline for a better consistent brand message.

Introducing the Anthem franchise in the NCAA locker room.

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My role:

Head of Apparel

Creative Direction

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